The British Horseracing Board鈥檚 鈥楻acing Spirit鈥� initiative last night won the 鈥楤est Financial and Corporate Campaign鈥� at the Campaign Media Awards in London.
Now in their seventh year, the Campaign Media Awards are designed to recognise excellence from both media agencies and sales teams.
BHB teamed up with BrandConnection and The Sunday Telegraph to produce the 鈥楻acing Spirit鈥� campaign, and saw off competition from within the Financial and Corporate category from the likes of IBM for their 鈥榃imbledon on Demand鈥� campaign and RBS 6 Nations.
The 鈥楻acing Spirit鈥� campaign involved a photography competition that challenged students across Britain to capture the spirit of racing and 鈥榞et under the skin鈥� of the sport. The twelve winning entries were all published in The Sunday Telegraph, and formed the basis of a calendar that was used to promote the 2004 Fixture List. An exhibition of the photography also visited a number of British racecourses.
The calendar was redeemed by 32,000 Sunday Telegraph readers and also distributed to existing members of BHB鈥檚 customer database. The 鈥楻acing Spirit鈥� campaign was also shortlisted for 鈥楤est Promotion of a Sport by a Governing Body鈥� at the Sport Industry Awards earlier this year.
BHB Marketing Director Chris John said: 鈥淭his award recognises the hard work put in by BHB, BrandConnection and The Sunday Telegraph on the 鈥楻acing Spirit鈥� campaign. The photography competition will hopefully have helped to inspire the next generation of racing fans, while the calendar itself reached a wide audience of both racing enthusiasts and newcomers.鈥�
More information on the Campaign Media Awards can be found at .
